Why Your Clients Should Get a Website and How to Persuade Them to Order One from You
People grow to love their websites. They can also be resistant to change. When it comes to convincing someone that their website is in need of some serious updating, the combination of these two attributes can mean your advice goes unheeded. In this guide, we’ll look at a few techniques you can use to persuade clients that the time is right for an update.
Showcasing websites of your clients’ competitors is an excellent way to attract the attention of your customers to the reason of having a website. If you can show a client what their competitors are doing with their sites, and most importantly why what those competitors are doing is better than their site, the client is far more likely to listen to what you’re telling them. Now obviously you can’t conclusively prove that a new site is going to be better than an existing site until it is set up and running, but there are other ways to get the data you need to convince a client their current website has had its day.
Websites are created to achieve a specific goal. Whatever that goal is, it’s a huge motivating factor for your clients.
The first is to run usability tests on the existing site. In an ideal world, you’d opt for usability labs testing, but if budget is a worry then guerrilla testing is an acceptable alternative. Your objective should be to gather data from real potential customers and if the site really does need a redesign, then you should expect that to be reflected in the results. Though these are only some of the tips we recommend you to use when convincing your clients to buy a website, we will be glad to share more of them in our next posts.
Comments
Parenting Expert Teacher Zhang
2 days agoI am a loyal user of 亿万28 and can always find the most suitable products for my baby. The parenting experiences you share are also very valuable, helping me, a new mom, avoid many detours. Looking forward to more great articles about baby's healthy growth!
Linda
New Mom Ms. Wang
3 days agoThe parenting advice shared by 亿万28 is so practical! As a new mom, I often feel confused about my baby's various needs. This article has given me a clearer understanding of how to choose suitable mother and baby products, especially the part about introducing solid foods, which was very helpful.
New Dad Mr. Li
1 day agoChoosing safe and high-quality products for our baby is a top priority for every family. The 亿万28 platform brings together many internationally renowned brands, allowing us to more confidently select the items our little one needs and save precious parenting time.